Hunbun is a dating app available in London.
The company aims to create a safe space for anyone interested in finding love through compatibility and personality, rather than basing first impressions on looks.
Hunbun needed a stronger social media presence to increase brand awareness, drive engagement, and grow its audience across key platforms.
The brand required a cohesive strategy to align content, paid media, and influencer collaborations while maintaining a clear, consistent voice.
The Approach
A full social media strategy was developed across Instagram, TikTok, and Facebook, combining organic content, influencer activity, and paid advertising to maximise reach and engagement.
The project included the development of a social media style guide to ensure visual and tonal consistency across platforms, aligned
with the brand’s wider identity.
The Outcome
Within a three-month contract, the brand experienced significant social growth:
+84% increase in Instagram engagement
+6270% increase in TikTok video views
TikTok audience growth from under 200 to 5,000 followers in less than one month
